Materials
For cans and bottles, typically we choose between Paper or BOPP (biaxially orientated poly-propylene) materials for our pressure sensitive labels.
Paper
- Not used a lot for food/beverage (because of condensation)
- Laminates can be applied to mitigate the effects of condensation
- Tends to be cheaper
- Needs to be used for traditional embossing
Three Primary Paper Options:
A standard for non-food/beverage, this is paper with a thin coating
Brown natural paper, comes in different hues; gives a more rustic look
Use when you want both metallic elements as well as embossing
BOPP
- Used more often than paper
- Can use laminates or varnishes to protect ink or create texture on label
- More versatile
Three Primary BOPP Options:
Just white; all colors “pop” on white
Crystal clear showing the can finish underneath; in order to achieve opaque colors, sections of varying levels of white need to be laid down first
The material is silver and can be tinted any color; similar to clear, for opaque colors, white needs to be laid down first
Finishes
Matte: Non-glossy varnish or laminate
Gloss: High gloss shine
Soft Touch: Silky smooth matte
Tactile: Raised varnishing
Spot Varnish: Glossy varnish added to sections to both raise that element and create shine highlighting specific areas
Features
MicroPrint: Just what you would expect, it’s like “Where’s Waldo” on your product label
Peek-a-boo: Section of label can be removed and used like a sticker and remaining section underneath can be printed on for a hidden design or message
Mosaic: Random colors or patterns to make unique full variable labels
Collage: Key image elements can be randomly placed, also making more subtly unique labels
Embossing: Add depth to a label, needs to be run on paper
Foiling: Foil or silver ink on only specific areas of a label
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