For cans and bottles, typically we choose between Paper or BOPP (biaxially orientated poly-propylene) materials for our pressure sensitive labels.


  • Not used a lot for food/beverage (because of condensation)
  • Laminates can be applied to mitigate the effects of condensation
  • Tends to be cheaper
  • Needs to be used for traditional embossing

Three Primary Paper Options:

A standard for non-food/beverage, this is paper with a thin coating

Brown natural paper, comes in different hues; gives a more rustic look

Use when you want both metallic elements as well as embossing


  • Used more often than paper
  • Can use laminates or varnishes to protect ink or create texture on label
  • More versatile

Three Primary BOPP Options:

Just white; all colors “pop” on white

Crystal clear showing the can finish underneath; in order to achieve opaque colors, sections of varying levels of white need to be laid down first

The material is silver and can be tinted any color; similar to clear, for opaque colors, white needs to be laid down first


Matte: Non-glossy varnish or laminate

Gloss: High gloss shine

Soft Touch: Silky smooth matte
Tactile: Raised varnishing
Spot Varnish: Glossy varnish added to sections to both raise that element and create shine highlighting specific areas


MicroPrint: Just what you would expect, it’s like “Where’s Waldo” on your product label
Peek-a-boo: Section of label can be removed and used like a sticker and remaining section underneath can be printed on for a hidden design or message
Mosaic: Random colors or patterns to make unique full variable labels
Collage: Key image elements can be randomly placed, also making more subtly unique labels
Embossing: Add depth to a label, needs to be run on paper
Foiling: Foil or silver ink on only specific areas of a label