Are you new to the beverage industry or just need a quick lesson on can and label sizes?
There are standard sizes for 12 oz and 16 oz aluminum cans. The canning industry refers to them in sizes that aren’t quite measured numbers. In American Canning’s line of Brite Cans for example, they offer a few sizes like a 211-12 oz and 211-16 oz. Of course the 12 / 16 oz refers to the volume and 211 refers to the diameter, but 211 isn’t in measured in millimeters; it actually is more of a reference than a measurement. The first digit is the number of inches and the next two numbers are the number of 1/16 fractions of an inch. So a 211 can has a diameter of 2 11/16 inches or 2.6875 inches.
Using my prior knowledge of geometry formulas that I learned in 7th grade (shout out to Mr. Kolosinski in Burlington WI with his πD story), circumference is equal to pi multiplied by diameter, so the total circumference of a “211” can is 2.6875 x 3.1416 or 8.443 inches.
In terms of label size, technically you could use labels that have a total width of anything up to 8.443 in, which is just a bit more than 8 7/16 inches. Overlap could be a concern and it just looks nicer to have a bit of a margin in there, so we tend to go with a 8.125 or 8 1/8 inch label.
The label height that you want is easier to measure on the can itself. For the 12 oz cans, our standard is a height of 3.625 inches (3 5/8 in). For the 16 oz cans, our standard is a height of 5 inches. In fact, the bulk of all of the labels that we produce for craft brewers and beverage customers are using the dimensions of 8.125 x 3.625″ for the 11 oz cans and the dimensions of 8.125 x 5″ for the 16 oz cans.
At the Lauterbach Group, we keep many sizes of dies (the tools that cut after a label is printed) in stock that can be used for bottle and can labels, but if you need a custom shaped or sized die, after customer approval, it only increases your overall turnaround time about a week.
Find out more about our labels by contacting us at firstname.lastname@example.org or calling our craft brew label number directly at 262-820-8123.
We work with many businesses from small to large. In serving these businesses and their brand, we are spending more and more time explaining the value of unique materials, decorations, printing and converting processes for pressure sensitive and shrink sleeve labels and why a slight increase in a package cost may yield many times the return on investment in the sale of their product.
Today we have the ability to mix and match materials: decorations of foil, spot varnishes, tactile varnishes, soft-touch varnishes and laminates, as well as ink: metallic, fluorescent and a full range of colors to bring innovation, and product appeal to our clients’ packaging. The concept of mass personalization or mass customization are readily available and yield enormous impact to a shrink sleeve or pressure sensitive label.
In addition, the development in material substrates and adhesives to expand recycling opportunities or performance improvement can provide brand owners great flexibility and innovative package designs to engage the consumer. Adhesive repositionability on a product bottle or reseal performance for multi-serve packages from food and cleaning supplies to any part you can image are available now and help ease of use for consumers and extend product freshness or product life.
As the numbers of SKUs in a store continue to grow rapidly, consider these types of materials, decorations or enhancement to increase your products sales.
Contact us if you are interested in samples or pricing on these emerging technologies in product marking and labeling.
Looking to change up your printed labels? With our collage feature, you can choose what image elements you want to display randomly across your artwork, and our software will make up to 20 unique label patterns. This software allows us to control variables like repetition, rotation, size, overlap and spacing between elements.
You can go from subtle like this example by Raised Grain Brewing all the way to extreme by using different colors and dissimilar elements.
Find out more information about collage printing and other cool features by contacting us at the Lauterbach Group, email@example.com or calling us directly at 262-820-8100.
Craft Beer Labels by Lauterbach Group is proud to announce our latest innovation in pressure sensitive labels and packaging. Introducing Peek-a-Boo® Powered by Lauterbach. Peek a Boo® is a unique way to add dimension to your existing label. Peel away the top label portion of your label to reveal a hidden message, pattern, promotion or coupon.
Have more to say? You can add up to 40% more information using this Patent Pending technique Powered by Lauterbach.
After Peeling the top layer to reveal the bottom design, the label can be up-cycled into a decal or bumper sticker.
Our newest project
Pressure sensitive labels on 750 ml cans for Three Twenty Brewery in Pine City Minnesota.
Zach & Ian, you are off to a great start at 5th Ward! We are glad we could help with labels and it was great visiting your tasting room & brewery.